Verizon's Acquisition of Yahoo Slows Down, Pending an Investigation into Data Breaches

A previous post discussed how Yahoo Inc.'s financial difficulties had led the company's management to get more and more creative in trying to turn everything around. The post also mentioned that a sell-off might be Yahoo's only choice and that, if they did sell, Verizon Communications Inc. would be the most likely buyer. In the several months since that post was written, Yahoo had indeed decided to sell to Verizon. Unfortunately, while the deal was meant to close relatively quickly, Yahoo's recent data breaches have slowed down the proceedings and may lead to a withdrawal of Verizon's offer. In the meantime, however, as the Associated Press of the L.A. Times discuss in their recent article, Yahoo's profit margin has been expanding, even as its net revenue slips.

Even while dealing with the huge repercussions of their data breaches, Yahoo succeeded in improving their financial performance during the fourth quarter. In the fourth quarter of last year, losses were high, so it's good for the company that they have been able to cut costs enough to get some stability back. Over the past few years, Yahoo has been rapidly losing the online advertising market to more powerful competitors like Google. More precisely, Yahoo's revenue from ad sales fell by around 4% in the one quarter. While that may seem like a lot, it's better than the double-digit losses seen over the previous four quarters. Because online advertising is a large portion of the company's income, it makes sense that financial considerations are forcing them to close up shop.

Yahoo announced this week that the $4.8 billion sale of its internet operations is expected to be delayed for at least 3 months while Verizon performs more due diligence and Yahoo faces an investigation by the Securities and Exchange Commission regarding the security breaches. In not just one, but two attacks, hackers were able to gain access to Yahoo's servers containing email addresses, birthdates, and other personal information of more than a billion users. It wasn't just fact that the breach occurred that triggered federal interest; it was that the breaches happened years ago, in 2013 and 2014.

To investigators in the SEC, Yahoo's delay in releasing information about the breaches makes the company seem guilty. Although the SEC claims that Yahoo is complying with requests that the investigators and governmental agencies have made, there are still worries among customers that the company is hiding something. Because of those suspicions, Verizon seems to be slowing down the purchase, no longer sure whether they want to even buy the company anymore. If more negative information comes out after the sale, then Verizon will suffer the losses caused by people's uncertainty. They made the smart move in pushing off the sale by a few months, in the hopes that all of the bad publicity may die down by then.

***************************************************************************************************
Find out more about us at www.sepulvedaescrow.net. Any Questions? Contact our Escrow Expert! Sepulveda Escrow Corporation (818) 838-1831. Follow our company on Facebook, Twitter, LinkedIn, and Google+.

***************************************************************************************************

Internet Connectivity is Becoming a Staple on Many Domestic Flights

Internet access is considered a "must-have" by many Americans, especially when on te move. In an increasingly spread-out and mobile world, consumers want constant access to the Internet to keep in touch with family and friends, or just as often, to get their work done. Long bus, train, or airplane trips can either be several hours of stress for a businessperson, or the perfect time for them to get through some of their work. Because of that, Wi-Fi aboard all forms of transportation has become more commonly provided throughout the country. In his L.A. Times article, Hugo Martin discusses Wi-Fi aboard airlines and their increased prevalence in recent years.

When Wi-Fi on airlines was introduced just a few years ago, it seemed like an overpriced gimmick that no one was really using. Eventually, though, as smartphones became more popular, airline passengers had a way to surf the Internet without lugging around a bulky laptop in their bag. So quickly that no one could tell when exactly the trend shifted, in-flight Wi-Fi became a highly-demanded amenity. From businesspeople keeping up with work emails to the average Joe checking their social media accounts, the technology had to quickly catch up to provide high enough speeds for users to feel like the high prices they were being charged were justified.

In-flight Wi-Fi has become so prevalent that a recent study showed that a passenger has an 83% chance of having access to the Internet on a domestic flight, which is up from 74% in 2015. Unfortunately, that same research found that the chance of having internet access on an international flight is only 28%. The three airlines with the most internet connectivity are Emirates, United, and Lufthansa, especially on long-distance flights where the demand would be higher.

While many American companies are trying to keep up with the trend, some are providing Wi-Fi that is good enough to check emails, but not good enough to stream a movie or TV show. Still, there a significant number of companies, including JetBlue and Southwest Airlines that are aiming to outfit all of their planes with high-speed internet connectivity by the end of the year. JetBlue's will be free, while Southwest's is expected to cost about $8 per day, per device. Overall, for most users, a high-speed internet connection while traveling is well worth similar fees. Eventually, it seems, in-flight internet will likely become an included amenity, available on all airlines. Only time will tell how long it will be until that becomes the status quo.

***************************************************************************************************
Find out more about us at www.sepulvedaescrow.net. Any Questions? Contact our Escrow Expert! Sepulveda Escrow Corporation (818) 838-1831. Follow our company on Facebook, Twitter, LinkedIn, and Google+.

***************************************************************************************************

Snapchat's Planned Updates Expect to Expand User Base

In late 2011, a group of Stanford students came together to develop a new kind of social media platform, which they called Snapchat. Snapchat was unique in that it aimed to allow virtual communication with the same level of emotional range that one might expect from an in-person conversation. To accomplish that goal, Snapchat was designed to be impermanent in that all messages, pictures, and videos sent through the app would be deleted after the recipient had viewed them. The new concept took the social media world by storm and brought in many users, especially among the teenage to early twenties demographic.

Eventually, however, the buzz died down and many users became bored of the concept, turning to standard social media platforms like Facebook and Twitter for their day-to-day use. Snapchat kept updating their software, adding features to make it more interesting to use, but some people didn't see a purpose in sharing 10-second blurbs of their life. It wasn't until late 2015 that the company made a big change that brought in so many more users: filters. Their filters gave users the ability to change their appearance, voice, or background, thereby making photos and videos more of a fun experience to share with friends. Since then, Snapchat has been continuously adding to their supply of filters, getting more and more detailed by the day. Most recently, as Paresh Dave described in his L.A. Times article, Snapchat is making another big change, a search bar that will make the platform that much more similar to competitors like Facebook.

Besides the fact that the new update seems to stray from the company's original plan to be different from other social media platforms, the search bar seems to be a great addition. Not only will users be able to look up friends by name, they will also be able to efficiently find celebrities and companies that they want to follow. Additionally, all users will have the ability to send their Snaps to the company for the chance to be featured publicly, a feature that was once limited to specific locations and events. Perhaps the coolest part of the new update involves the use of artificial intelligence to identify objects or people in public videos. In that way, a user could choose to view any Snap containing a specific product or featuring the image of a politician or some other famous person.

Because Snapchat is now allowing public submissions from anyone around the world, they are making their users happy and are granting themselves access to far more content. If users are willing to send in their own funny or thought-provoking images and videos, then Snapchat doesn't have to invest money into coming up with their own. Their AI will sort the Snaps based on event or location, which could be helpful for real-time coverage by real people in the event of a natural disaster or local emergency. All of these changes to the app seem to be timely and will hopefully be quite effective in both helping the company grow and allowing users to connect easily.

***************************************************************************************************
Find out more about us at www.sepulvedaescrow.net. Any Questions? Contact our Escrow Expert! Sepulveda Escrow Corporation (818) 838-1831. Follow our company on Facebook, Twitter, LinkedIn, and Google+.

***************************************************************************************************

Universal Studios Hollywood Beginning to See Record-Breaking Attendance in 2017

Since its creation, Disney Parks and Resorts has held the lead based on annual attendance among amusement park corporations, both in California as well as the world. While Universal Studios has come in second place in California and third in the world (behind Merlin Entertainment Group, a UK-based company), it was never a close competition. Disney's parks have regularly seen triple the number of visitors as Universal's, but this year, the gap may be closing. As discussed in Hugo Martin's L.A. Times article, attendance at Universal Studios Hollywood has been growing rapidly, so much so that the park reached its maximum capacity and had to close its gates to incoming guests this week.

It will take much more than a single good week (especially one during winter break, when many people have time off of school and work) for Universal to see greater attendance than Disney. In fact, it is unlikely that Universal will take the lead any time in the near future, mainly due to size and capacity limitations, but the increased demand has shown that Universal's recent investments into new attractions are starting to pay off. after the huge success of "The Wizarding World of Harry Potter" at their Orlando park, Universal finished construction on the smaller Los Angeles version last year, which led to a massive surge in the park's popularity.

Harry Potter World has brought in many more visitors as well as thousands of dollars in spending on souvenirs and food. However, that new portion of the park is not the only thing that has increased the park's popularity. Since 2014, Universal has invested over $1.4 billion in revamping and improving their Hollywood-based theme park. Their new Fast and Furious ride has caused improvement among some demographics, and their Minions/ Despicable Me attractions gathered interest on the other end of the spectrum. One of the biggest attractions to the park, besides The Wizarding World of Harry Potter, has been a haunted maze themed after AMC's popular show, "The Walking Dead." Universal has been making changes throughout the park, targeting all of their demographics, which seems to be a good strategy to help them get an edge on the competition.

New Year's Day at Universal Studios Hollywood saw record-breaking numbers, but those records were broken again and again throughout the week. In 2015, the park had seen an average of 20,000 visitors per day, but the number has been rising in leaps and bounds over the past year. This week, when demand was higher than ever before, wait times ranged anywhere between 30 minutes and 2 hours for their most popular attractions. While those numbers are nowhere near as high as those at Disney's parks, Universal may need to look at addressing the issue if they don't want to upset too many potential customers. However, studies have shown that people prefer waiting in long lines rather than not being allowed in the park at all, so closing the gates (except for reasons of legal capacity) may not be the best solution either.

***************************************************************************************************
Find out more about us at www.sepulvedaescrow.net. Any Questions? Contact our Escrow Expert! Sepulveda Escrow Corporation (818) 838-1831. Follow our company on Facebook, Twitter, LinkedIn, and Google+.

***************************************************************************************************

Manufacturers Face Difficulty Predicting Popularity of New Toys

Over the years, there have been a variety of "must-have" toys that hit the shelves in the month or two leading up to Christmas. From Chatty Cathy in 1960 to Tickle Me Elmo in 1996 and everything in between, there have been so many toys that had booms in popularity around the holidays. Of course, because of the surges in popularity, those toys would often sell out quickly, and parents who wanted to find the toy for their child would have to pay much higher prices to scalpers. Some might ask themselves why the toy company didn't just manufacture more of them to begin with, but as Shan Li discusses in her L.A. Times article, the answer is not so simple.

First of all, toy manufacturers have no way of knowing which toys will be the most popular. Since only a couple of toys each year receive huge popularity, if they produced enough of every toy in their catalog to meet the demand that a must-have toy faces, then they would not make any money and would end up with warehouses full of less popular toys that won't sell. Still, some manufacturers take a chance and make an educated guess as to which toys will be most popular. Sometimes that pays off in boosted profits, and other times the company has massive losses.

There's no way to predict with 100% certainty what choices the average shopper will make during the holiday season. Many people believed that the popular item this season would be the Nintendo Wii U, a modern gaming system, when in reality, Nintendo's retro NES Classic Edition is the game console garnering the most demand. It seems that the best thing a company can do is keep their eyes open, and when they see that demand is spiking for a certain toy, try to ramp up production quickly enough to meet the demand. Some companies even keep extra factories "on retainer" during the holiday season to help make the ramping up process more efficient. Ramping up doesn't work out for every toy, however.

For any toy, it can be difficult to suddenly increase production enough to meet the spike in demand. It is most difficult when the toy involves any sort of electronic components, Manufacturing a gaming system is much more complex and time-consuming than manufacturing a stuffed animal, so if that "must-have" item of the year is an electronic device, it is more likely to stay at limited quantities, even if the manufacturers try to increase production. A few years ago, the popular toy around the holidays was the "Pillow Pet." However, because it didn't have any electronic components, the manufacturers were able to increase production to meet demand without having to raise prices. Even though the stores caught on early enough to try to ramp up production, the electronic components of this year's "Hatchimal" make it difficult to quickly produce.

While all of that is true, sometimes the decreased stock for certain products is done on purpose by stores and manufacturers alike. When shoppers are searching everywhere for the toy, other shoppers see that and get interested in the toy because of how interested the shoppers seem. High demand for a limited commodity begets even more demand by people wondering why others seem to want it so much. So, sometimes they will keep a supply of the product in storage, to limit the amount on the market and drive up demand and prices. Many companies even release the extra supply just before the holidays to capitalize on last-minute shoppers still looking for the right toy who are willing to pay anything they need to in order to get it.

They never know when interest will spike, so companies will often keep producing certain toys even after the popularity has waned. Like with the Bakugan, sometimes a toy will see a sudden surge in popularity for no apparent reason. Sometimes people will see it in stores and be interested; other times the toy will have appeared on a television show and people get nostalgic. There is no one factor that determines a product's popularity, even after it has already been popular, so in much the same way, shoppers can't expect manufacturers to know ahead of time which toys they should produce the most of. In general, it's a flip of the coin, and only the luckiest manufacturers succeed in the end.

***************************************************************************************************
Find out more about us at www.sepulvedaescrow.net. Any Questions? Contact our Escrow Expert! Sepulveda Escrow Corporation (818) 838-1831. Follow our company on Facebook, Twitter, LinkedIn, and Google+.

***************************************************************************************************

Number of Airline Passengers Expected to Increase by 3.5% from Last Year's Holiday Season

The holidays are a time when many people travel across the country to visit their family and friends and celebrate. Because of that, it can always be expected that airlines will be very busy in December, almost as busy as during the summer months when people are traveling on vacation. This year especially, analysts expect overcrowding at airports to be at an all-time high. In fact, according to Hugo Martin's L.A. Times article, the number of holiday fliers is expected to increase this year by 3.5%.

In 2015, over 70 million people took US-based flights in the month of December. This year, it is expected that over 45 million people will be flying during the holiday season that makes up the 21 days starting on December 16th. According to a trade group called Airlines for America, the increase in demand will likely force airlines to either increase the number of people per flight or the number of flights per day. If they don't, they will be missing out on potential business and will be upsetting loyal customers, which could hurt their bottom line in the long-run.

Just as the increase in demand is affected by the upcoming holidays, so too is a notable decrease in the number of fliers on certain days. As can be expected, because people are flying in order to spend the holidays with loved ones, they won't want to fly on the holidays themselves. Therefore, it is predicted that the days with the least demand will be Christmas Eve, New Year's Eve, and their corresponding days. Similarly, in order to get to their destinations in time for the holidays with the least amount of missed time at work or school, it is expected that the largest number of people will choose to travel on December 22nd or December 23rd.

Airlines for America also released estimates regarding which airlines will likely be the most crowded on those days. The more populous the city, the more potential fliers it contains, so it makes sense that the airports with the largest number of passengers should be: Hartsfield-Jackson Atlanta International Airport, Chicago O’Hare International Airport, Los Angeles International Airport and Dallas/Fort Worth International Airport. So, if you're planning on flying for the holidays and you don't want to get caught up in the chaos that will be the most crowded year in recorded history, you should avoid those popular dates and locations at all costs.

Low airfare and an improving economy are the reasons that economists choose to explain the spike in demand for air travel. While demand usually increases anyway, simply because the population continuously increases, this year's significant boost is cause for a stir among airlines. They are doing everything they can to meet the demand, which includes a 3.9% increase in the number of airplane seats sold per day during the holiday season. Around 99,000 more passengers per day will be  added, and to do that, airlines will have to make many technical and operational changes. Will they be successful at keeping up with the higher number of passengers? It's doubtful, but they might pull it off. 

***************************************************************************************************
Find out more about us at www.sepulvedaescrow.net. Any Questions? Contact our Escrow Expert! Sepulveda Escrow Corporation (818) 838-1831. Follow our company on Facebook, Twitter, LinkedIn, and Google+.

***************************************************************************************************

Mobile Shopping Increasingly Becoming an Integral Component of Black Friday

Black Friday has become a cultural phenomenon throughout the US. When it first started in 1952, it was just a day to start your holiday shopping, when stores discounted their products so that they could begin making a profit for the year and be "in the black." As time went on, the deals got better and better until it got to a point that people were waiting for hours in the middle of the night on Thanksgiving to get a chance at the best discounts once the stores opened. Over the past few years, however, stores have started to offer the same deals online as in the stores, which has reduced the number of Black Friday shoppers. Samantha Masunaga, in her L.A. Times article, discusses the shift to mobile shopping and some of the reasons why Black Friday continues, even with such decreased demand.

This year, it is projected that the e-commerce for the holiday season will grow to a valuation of over $117 billion. While Cyber Monday once represented the day when deal-hunters could get discounts on their online shopping, but now that so much of the Black Friday Shopping can be done online, many people consider Cyber Monday to be obsolete. It makes more sense to get their deals over the holiday than to find an hour or two in the middle of a busy workday to find the best deals. Retailers are seeing the difference: on Thanksgiving night, which has in itself begun to replace Black Friday, sales were 13.6% higher than last year, a total of nearly $1.2 billion.

Not only are people taking advantage of online deals rather than going into the stores, a surprising number of shoppers are doing so via mobile devices instead of computers. Nearly $550 million of the $1.2 billion total on Thanksgiving night came from mobile purchases. That's a 58.6% increase from last year's mobile sales. While mobile shopping is convenient, some people find it to be too much of a hassle and prefer using a computer, at least to complete their transactions. Not enough online retailers have improved their mobile layout, which has led to a projection that while 53% of e-commerce visits will happen on mobile devices, only 34% of sales will happen on apps.

Many customers find the checkout process to be too time-consuming or confusing on mobile apps for some businesses, and opt to go onto a computer or choose an easy-to-understand platform like Amazon to make their purchases. If online retailers want to stay competitive, they will have to improve their platforms, potentially by integrating easier payment systems like PayPal, Android Pay, or Apple Pay, rather than making customers try to input credit card information on the small screen of their smartphone. Target and Wal-Mart, among other companies, have noticed improvements in their mobile performance over the past few years. After fixing its online platforms and making it easier to checkout, Target even found that mobile sales over the weekend had increased by 200% from last year.

While mobile apps and online platforms are great for the tech-savvy consumer, many customers prefer the emotional connection to Black Friday that they get by physically going to the late-night sales. Some shoppers don't want to do online shopping because they would prefer to see the product up close and examine it before buying. Other people just enjoy the cultural experience of rushing through the store, hunting for deals. Whatever the reason, even if Black Friday becomes a mainly online phenomenon, it is very likely that there will still be in-store experiences available. Black Friday is a tradition for many shoppers, and especially since many people do their bargain-hunting online, crowding is less of an issue, many shoppers expect to be able to keep up the practice for many years to come.

***************************************************************************************************
Find out more about us at www.sepulvedaescrow.net. Any Questions? Contact our Escrow Expert! Sepulveda Escrow Corporation (818) 838-1831. Follow our company on Facebook, Twitter, LinkedIn, and Google+.

***************************************************************************************************