ElectroMotiveLA Aims to Educate Consumers About Electric Vehicle Options

Most if not all drivers have heard something about the variety of electrical vehicles being marketed throughout the ever-evolving automobile industry. However, most of those people only know the bare bones about electric cars, if even that much. Besides the fact that electric vehicles are better for the environment and can be better for a consumer's wallet in the long run, very few consumers know much about what makes the different brands and models distinct. Fortunately, according to Russ Mitchell's L.A. Times article, a brand new website called ElectroMotiveLA was started to try to help people become more informed.

The website has many setting that allows potential buyers to do the necessary research to fully understand the car that they are looking to buy. It is designed specifically for Los Angeles residents and details the different models of electric vehicle and the kinds of features each version comes with. The website's settings allow a user to search for specific charging capabilities, the distance the car can travel on a single charge, and the type of tax credits the government tends to offer. To get specific information, ElectroMotiveLA meets with the heads of marketing at the companies and dealerships, but according to Mitchell, does not accept any payment from them.

ElectroMotiveLA is funded by a subsidiary of the Schmidt Family Foundation, a non-profit organization with a goal of improving renewable energy. Because the Foundation is looking to cut out fossil fuels and increase the prevalence of green energy sources, the creation fo the website to help consumers understand the technology seems to be the logical first step. Additionally, because ElectroMotiveLA receives its funding completely from the non-profit, it doesn't need to collect money from the car companies that it is reviewing, which gives the website more credibility.

Mainly, the goal is not to inform people about how electrical vehicles can save fuel and help prevent further environmental degradation. Instead, ElectroMotiveLA focuses on the stylish, cool aspects of the new types of electric vehicles, In that way, potential buyers have a good time learning about the technology, and may be more inclined to invest in it in the future. At this point, because gas prices are relatively low, people are not interested in paying double the price to get the electric version of their trusty combustion engine.

If people can be shown that the price difference is not so large, or that the difference in price can be made up over the long-term based on the personal and societal benefits of driving an electric car, then maybe that portion of the automobile industry will be able to grow. Already, California is moving forward, taking the lead in the electric vehicle market. That state boasts about 50% of total sales in the country, of which Los Angeles itself holds about 20% of the state's sales. Improved education on the subject, such as that provided by ElectroMotiveLA, could help the state's record continue to improve, Perhaps California's zero-emission mandate will be met sooner than expected.

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"365 by Whole Foods" Market Boasts Lower Prices and Higher Efficiency

This week, Whole Foods opened their "365 by Whole Foods Market" in Silver Lake, the first of a set of 13 such stores to be built around the country this year. The supermarket chain's new style of smaller store has already interested many customers in its first couple of days, and the company expects the fad to grow rapidly. In her L.A. Times article, Samantha Masunaga describes the new type of store and some of the ways it differs from the classical Whole Foods supermarket.

365 is Whole Foods' first smaller format store. However, it features many high-tech options and better deals than their regular stores, making it a highly sought-after alternative. People, especially Millennials, go to Whole Foods because they are looking for healthier, organic food options. However, eating healthier is often costly, and most people have pretty inflexible budgets when it comes to groceries. Therefore, when shoppers found out that 365's products were the same, but at a cheaper price, they flocked to the new store.

On Wednesday morning, when the store opened its doors for the first time, the parking lot was full and then some.  Interested shoppers circled the lot, having trouble finding a spot to park their cars, but when they finally got into the store, they were amazed by what they found. While the 365 has a smaller selection than a normal Whole Foods, its prices are significantly cheaper, which, too many Millennials with little disposable income, is a worthwhile trade-off. Additionally, the displays of produce feature electronic readers that measure the weight of fruits or vegetables and print stickers based on the measurement. In that way, the check-out process is quick and easy, saving time for both customers and employees.

Besides the reduced variety, the new 365 will also be missing Whole Foods' signature deli counter. However, it still has a large salad bar and a variety of pre-cooked hot food items. Analysts believe that 365 is likely Whole Foods' response to losing their share on the health food market. Other stores like Ralphs and Target have begun to provide organic options for their customers, which means Whole Foods is facing much greater competition in a once-blue ocean. Over the past three quarters, Whole Foods has shown declining sales, but the management hopes that the smaller, less cost-intensive 365 stores will help to turn that around over the coming year.

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Roofers and Contractors Overbooked in Preparation for El Nino Winter

After months of drought conditions throughout California, homeowners are rushing to get their houses prepared to withstand the expected onslaught of the upcoming year of El Nino weather. Many of these homeowners are coming to realize that their roofs should be patched up or replaced before the "above-average" rainfall begins. The National Weather Service predicted that the Los Angeles and San Diego areas this winter will have about a 60-69% chance of "above-normal precipitation," which is a huge wake-up call for Californians who have experienced very little rain over the past couple of years. Ronald White, in his L.A. Times article, investigates the current rush to get ready for the winter season and the strain it has been putting on various businesses.

While many people are seeking roofers for long-overdue work on their roofs, other workers, like gutter repairers and tree trimmers, have also reported that 10 times the number of requests for their services have been made this year than the last. while the increased demand is great for business, many have been unable to keep up with demand, leaving property owners disappointed. Many homeowners have even reported difficulty getting an estimate for potential work, let alone getting contractors to their home to get the work done. Many roofing and construction companies have full waiting lists through March, but an appointment that late won't really help a homeowner trying to prepare for the El Nino winter.

Even arborists and tree services have full schedules, booked by homeowners and others worried about whether draught-stressed trees fall in the winter, potentially injuring people and destroying property. Companies like the Your Way Tree Service go out and check trees for health, as many are already dead due to disease, wood rot, or lack of water. The tree service determines whether trees are healthy enough to withstand the winter, and, if not, they fell them safely so that rough winds won't do it later.

Finally, there are those people who plan to use the rainfall later, when El Nino is over. Even they have been having trouble finding experts to install rainwater storage systems on their properties. Not only are some of these specialists booked, many others are unwilling to start work in L.A. until the demand has died down somewhat. However, they still encourage homeowners to keep calling. Eventually, they will be able to get through to a professional who is able to help them. Everyone right now has to turn away business because they simply don't have enough manpower or hours in the week to get work done for everyone.

Steve Lang, of the Roofer Contracting Association, warns homeowners against desperation. He assures them that they will eventually be able to get an appointment with a professional who knows what he/she is doing. His warning is this: hiring an unknown contractor or roofer to do work on your home could end up costing you much more in the long run, usually due to shoddy work by an inexperienced roofer or other kind of worker. He reminds homeowners to look for licensed professionals. Just because someone claims to be a roofer doesn't mean that their work will protect your home from the coming winter's rain. It is far safer and more cost-effective to be patient and wait for someone who knows what they are doing.

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Google to Offer New "YouTube Red" Subscription-Based System

Where YouTube once made all of its income through advertisement sales, the Google-owned company is planning to make a big change. Starting next week, YouTube will be providing an option for viewers to pay $9.99 per month to be a part of a service called YouTube Red. As described by Saba Hamedy and Paresh Dave, in their L.A. Times article, this service will not only remove advertisements from most videos, thereby enhancing the viewer's enjoyment, but will also provide the ability to download content and stream music from Google Play.

YouTube, which first opened in 2005, grew in popularity very quickly and as purchased by Google a year later. Since then, while videos on YouTube get millions of views per month, Google has found that the well-known site is not quite the money-maker it might have been expected to be. Analysts believe that this is because YouTube is free, in general. Artists, musicians, instructors, and entertainers can upload videos for free, and people around the world can watch, like, and comment those videos for free. Only videos with advertisements provide any sort of income to YouTube and the maker of the video.

Now, with YouTube Red, Google's parent company, Alphabet Inc., expects to make far more money from the site without increasing advertisements or drastically changing its currently free setup. Analysts YouTube Red has great potential to become hugely profitable, but only if YouTube finds a way to overcome competition by Facebook, Vimeo, and Snapchat, among several other competitors.

Furthermore, will it really be worth it to viewers? Is the removal of ads, even on top of the addition of all kinds of new content by such YouTubers as The Fine Bros, Lilly Singh, and Pewdiepie, really worth the $10 per month that it will cost. YouTube tends to be targeted more toward teenagers and younger Millennials, so that would also mean that subscription to YouTube Red would probably fall under the jurisdiction of viewers' parents, who may not be willing to spend money on that which used to be free.

Much of the new content will be produced by well-known YouTube stars, who, unlike so-called "traditional actors," tend to come up with the content in their own videos. Many such stars started out with comedy or singing shows, filmed in their bedroom, and since have accrued hundreds of thousands of subscribers. It is these individuals that YouTube Red is going to use to try to pique the interest of potential viewers.

Market research company EMarketer believes that the growth of YouTube's ad revenue will slow over the coming years, which would make now the perfect time for the company to move away from advertisements and toward other forms of income. Many wonder, however, how this new system will affect the YouTube stars, some of whom are making a comfortable living off of payments from advertising sponsors. Will they be willing to give up that security to be a part of this new project? Hamedy and Dave seem to conclude that with YouTube Red, the stars will have more opportunities to create newer and better content that previously would have been cost prohibitive. YouTube executives believe that the stars will see the project's potential and will happily sign on to be a part of this new system.

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Drought Conditions Prevent Ability to Store Sustainable Energy

For companies like Southern California Edison, the drought is taking its toll on their sources of sustainable energy. When water stored in artificial lakes high in the mountains is released, it flows down to turn hydroelectric turbines and convert the water's kinetic energy into electrical energy for use by consumers. This system only works when the water is available for use. Because of the drought, water levels have dropped so far that the hydroelectric system has been put on hold for the time being. According to Ivan Penn, in his L.A. Times article, the hydroelectric power is not the only source of power being lost due to depleted water reserves.

Renewable resources are those that are considered to be constant in nature, that will always be available on Earth. Sunlight, wind, and water are some examples of such resources. You may ask, “Why is water considered 'renewable' if a drought can reduce the amount available?" This is due to the fact that, while a drought reduces the availability of water in specific parts of the world, the amount of water available throughout the entire world remains relatively constant. 

As more and more research comes out showing the negative effects that coal and fossil fuels have on the environment, as well as the rapidly diminishing supplies of such resources, both government agencies and private corporations search for a more sustainable alternative. Wind and solar energy seem to provide the greatest return on investment, to the extent that many homeowners have installed their own solar panels to harness the Sun's natural power for themselves. Unfortunately, power companies have yet to find a way to store excess energy. Just as blackouts and power reductions can be caused by too little power being produced, too much power can overload the power grid and damage everything connected to it.

Edison has a system that, in non-drought times, would be quite effective in storing excess energy for later use. when the water has flowed down the mountain and through th3e turbines, it ends up in another manmade lake. When their solar panels and wind turbines collect more energy than can be used by consumers, the excess energy is used rather than given away at negative prices. The energy is used to power pumps that bring the water back up the mountain and stored back in the starting lake. In this way, "energy" can be stored, though not in the classical sense.  Since energy can only be converted, not created or destroyed, the excess energy is converted from electrical to mechanical (pumps) to potential (water on top of the mountain). Then, when the energy is needed again, the water is released from the lake and the potential energy becomes kinetic, then electrical once again. 

At nighttime, stored energy is needed to make up for the fact that no solar energy is being collected. While Edison's energy storage system, of course, has loss associated with it, since all processes lose some energy as heat, it is better than the alternative in which excess energy is given away to competing companies in order to prevent overloading of the power grid. However, drought conditions have everyone at a loss. How else can the energy be stored in an economical, efficient, and environmentally-friendly manner?  

As Penn points out, it's not as if we can control Sun or wind on command. Renewable energy sources are great and have become more utilitarian and widely used in recent years, but it seems that the most effective use of researchers' time would be to find a better way to store the energy.  If renewable, sustainable energy can be stored and easily accessed, then there would be little reason to use fossil fuels and other degradative materials as energy sources. As such, solar, wind, and hydroelectric power are arguably the best and cheapest energy sources, but they can only live up to their true potential if scientists find an effective way to store the excess. 

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G-20 Leaders Present Ideas For Economic Reform

11/28/14 - A group composed of the leaders of twenty of the world's largest economies, also called the G-20, held a meeting in Brisbane, Australia, recently, to discuss ways in which each country could contribute to a future restoration of the global economy. An article, by Don Lee of the L.A. Times, summarizes each of the issues addressed by the members of this group, and their plans for change around the world.

The leaders of the G-20 have long been criticized for being slow and ineffective; but, their newest proposition, including over 800 projects designed to add new jobs, may actually cause some positive stimulation to the currently sluggish economies found in most major countries. Sure, these projects may not be perfect, and they will require political support in their respective countries to be enacted, but some plan is better than nothing. The G-20's current plan aims to increase global output by 2% - over $2 trillion and millions of jobs – over the next five years, a hefty goal in and of itself.

While the main focus of this year's G-20 summit was the aforementioned 2% increase in global productivity, several other topics were broached that are usually viewed as less important to the economy, such as anti-corruption legislation, health issues, and climate change. This year's summit in particular made sure to address the fact that there is more to the economy than just jobs and productivity.

The leaders agreed to work on limiting greenhouse gases and other such pollution, while also making commitments to help contain the current Ebola outbreak, both of which have devastating effects on various economies around the world. Tensions at the G-20 summit were stretched thin, as leaders verbally butted heads based on their differing viewpoints regarding such “unrelated” economic principles.

Altogether, though, the G-20 summit seemed to be successful, to a point. No, most of the proposals will not have a dramatic effect on the global economy immediately, but such projects as those suggested at the meeting will definitely have a major effect on the economy of the future. Only these countries and their political leaders can really determine how far away that future lies.

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Using Economic Principles to Reduce Water Shortages

10/15/14 - Economics is all about supply and demand, cost and benefit analysis. Yet, when it comes to water, one of the world's most necessary goods, government subsidies and and reduced costs lead to people treating this resource as if it has an unlimited supply. In his article in the New York Times, Eduardo Porter discusses how treating water as a commodity could reduce the effects of the drought nationwide.

As with any product in a healthy economy, as price goes up, demand goes down, and as price goes down, demand goes up. Across the United States, water prices are very low. These low costs, combined with a high personal benefit, lead people to purchase more water, and thus consume more. It's one thing to ask nicely for people to reduce their water consumption, but a higher cost would be a more successful deterrent for many consumers.

The scarcity of water is not going to change. No matter how many icebergs are towed to land for human consumption, no matter how many desalination plants are built, we have a limited amount of water in the world. Water costs around the country are commonly reduced to a point at which water companies would be losing money if the government wasn't providing subsidy funds. But that isn't how it should be. If water cost more, people would be more careful about leaving a faucet running while doing dishes, or would think twice before deciding to drain and refill a swimming pool.

While many homes, even in the middle of a drought, pay a flat fee for their water usage each month, there are a few places, Irvine Ranch for example, that charge more money per unit of water as the number of units increases. Some states require the purchase of already-existing water rights from an owner of such rights before beginning a new building construction. In that way, only a specific number of people can own water rights at any given time.

According to Porter, farmers are the worst cause of water shortage in America, accounting for about 80% of the total national consumption at a fraction of the price of most consumers. Due the government's reduction of water prices for farmers, such farmers commonly perform “flood irrigation,” a process by which the entire field is flooded with water, in which much of the water goes to waste. While the actual, unsubsidized cost of an acre-foot of water might be $2000 and the sale price of an acre-foot of alfalfa that uses this water would be $920, which makes no sense economically, this is the way water is being used currently. If farmers were to be charged the actual cost of the water, they would realize that the benefit doesn't outweigh the cost.

Water is a necessity, but it is also a good. If prices are raised, if water is is treated economically, then people will be forced to reduce water use. In general, people understand cost-benefit analysis; we perform it on a daily basis. If wasteful usage of water were to lead to higher costs, then people would stop wasting it. While everyone likes low water costs and would likely be upset if those were to end, increased prices and reduced subsidies may be the only way for us to scale down the negative effects of this drought and any others in our future.

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EB-5 Investment Visas in High Demand

10/3/14 - Some foreigners visit and/or live in America on a student visa, others on a work visa, and still others through diplomatic pathways. However, there is another way, not so well known: investment visas. According to an article by Frank Shyong, of the L.A. Times, Chinese citizens that holds a majority of these visas, which are awarded to those investors who put anywhere between $500,000 and $1 million into various United States businesses.

These visas, called EB-5 visas, which allow wealthy foreigners to immigrate into the United States in exchange for a hefty investment, are unfortunately being stretched too thin. According to Shyong, so many of these visas have been claimed in recent times that they have all but run out. While this program has been around for 24 years, this is the first time in its history that investors had to be turned away, simply because there weren't any of the EB-5 visas left to grant. Even after the beginning of the 2015 fiscal year with new visas available, changes to the system could make the application process much longer, and thus drive away potential investors.

Shyong's statistics show that 85% of EB-5 investors come from China, likely pursuing such immigration opportunities due to economic and environmental downturn in their home country. California, where approximately 25% of such investments are carried out, is filling up with new projects that both contribute millions of dollars into the economy and create jobs for many of our unemployed workers.

While EB-5 visas are helpful, both for the investor and for the American economy, the new restrictions being placed on such visas will have quite an opposite effect. Wealthy investors would be forced to wait up to three years for paperwork to be completed, and even then not know whether they would get the visa or not. Those American businesses relying on EB-5 funds would have to grind to a halt, unable to continue work without the investment money they need. Many politicians are pushing for decreased restrictions in the granting of EB-5 visas, due to the incredible amount of good these investments due for the American economy. While bills have been submitted for approval, all we can really do is wait and hope: Americans, hoping for continued investment in our economy, and Chinese investors, hoping to make it off the waiting list and finally be allowed to hold a visa.

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Rush Hour: A Thing of the Past?

8/4/14 - Don't you hate sitting in rush hour traffic on the 405 and 101 freeways, spending hours a week staring at brake lights and bumpers? Wouldn't life be so much easier if there were a bus or train able to bypass all of that congestion? Up until recently, the San Fernando Valley was a “no fly zone” when it came to light rails, a form of public transportation designed in a such a way that, since it has its own system of rails, it doesn't have to deal with the gridlock on surrounding freeways. An article by Laura Nelson of the L.A. Times discusses Governor Jerry Brown's reversal of a bill that, since the early 1990s, has prevented the development of a light rail in the San Fernando Valley.

Although Brown's signature has overturned the so-called “Robbins Bill,” Nelson states that this is only the first step on a long road to the development of a Valley light rail. The Valley, which contains only two of Los Angeles' 80 commuter rail stations, needs something more than buses to lessen traffic and convince drivers to choose more environmentally-friendly transportation options. According to this article, officials are looking into the costs and level of difficulty that would be present in attempting to connect the Valley's already existing Orange Line bus system, which is very similar to a “light rail” with the Red Line and Gold Line of other areas.

The possibility of a light rail, while exciting, is also not likely to bear fruit for quite a while. For such an immense project to be undertaken, according to Nelson, over half of Metro's directors would need to agree to the request for a light rail. While the Orange Line was a clever way to get around the restrictions against light rails, its use of a separate road and avoidance of traffic congestion has attracted so many new customers that it is seen by many as “overcrowded and inefficient.”

A light rail, while beneficial to its users, could also have a dramatic impact on drivers of the 405 and 101 freeways. With a high speed, zero congestion transportation option available, many commuters may choose public transportation, thus reducing gridlock on the freeways. The light rail, now a possibility, may still take years to approve, and years more to develop. Thus, the best option at present, especially for those living in the San Fernando Valley, seems to be such transportation options as the Orange Line, which is about as close as we will get to a light rail at the moment.

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