Showing posts with label Customer Service. Show all posts
Showing posts with label Customer Service. Show all posts

Friday, December 21, 2018

Private Content Thought Deleted Before Posting is Often Saved Anyway



Growing up, you may have been warned by parents and teachers that if you did something bad, it would end up on your "permanent record." Of course, eventually, you found out that such a record doesn't actually exist... at least not in a physical format. Most people are aware that everything you do or say online stays around forever. Even if you delete something, there's almost always a way for a tech-savvy researcher to dig up an old post or shared picture. However, what might come as a surprise to most internet users, as explained in Drew Harwell's L.A. Times article, is that many websites record words typed and images uploaded, even if you delete the content before it ever gets posted.

Many social media users have been in a situation where they were preparing a scathing review or an angry post, then decided to not post it at all, whether for personal or business concerns. Even though they deleted the words they had typed, and never approved the post to go out to their friends and followers, social media platforms (Facebook in particular) save what was deleted"until it is no longer necessary to provide our services and Facebook Products, or until your account is deleted." While it is unnerving to find out that the thoughts and pictures you believed were private were actually being stored on Facebook's servers, some might consider the privacy issue to be not too concerning. However, when Facebook recently accidentally exposed millions of those undeleted photos to third-party apps (not the first of their privacy faux pas this year), their customers were justifiably upset.

It's more than just social media sites that are gathering information you didn't intend to give them. Some online chat services for customer service (LiveAgent for example), show the responder a real-time view of what the customer is typing. These companies claim that this allows responders to more quickly reply to questions, yet they don't inform their users of what some might consider a breach of their privacy. If you knew that every word you typed could be seen, not just the ones you sent, you would probably be more careful with everything you write. I know I would.

According to research done at Princeton University, there are hundreds of websites that record all of the mouse movements and keystrokes made by a user while on the site. This could give companies and cybercriminals access to all kinds of personal and sensitive information, from passwords to credit card numbers. Such websites included WordPress, LiveJournal, and Spotify, among many others. The research couldn't conclusively determine whether a specific website actually had a record of the user's actions; it only showed that the sites had the ability to make such a record.

Not all websites and social media platforms fall into this category. Snapchat, for example, saves an unset message for 24 hours before deleting it completely, but during that time, the content is saved in an encrypted form that can't be accessed without the decryption key, which is only accessible if the message is actually sent. Platforms like Twitter and Instagram will save messages and images in drafts until the user chooses to post, but the content is saved locally, to the user's device, and is never uploaded to the platforms' servers. You should just be aware that in this day and age, everything you do on a computer (or even on a mobile device) could be recorded, saved, and possibly released to the wrong audience. As usual, be mindful with what you post online, and even be careful with content that you don't ever plan on revealing to the public.

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Friday, September 1, 2017

FreedomPop Cell Phone Service Focuses on Providing Customers with Lowest Prices



In the United States, from the wealthiest entrepreneur to the poorest student, from teenagers to retirees, almost everyone has a cell phone. While cell phones were once a conveniently mobile alternative to landlines, to allow people to make calls outside of their homes, from almost anywhere in the world, they have now become much more than just phones. With the advent of text messaging and smartphones, many users now rarely use their phone for calling, opting instead to text or surf the internet using their mobile data or surrounding Wi-Fi signals. Most cell phone providers, especially the "Big Four" carriers, charge upwards of $40 per month for a cell phone plan. According to Paresh Dave's L.A. Times article, there's a smaller company, called FreedomPop, that is able to provide users with cell phone plans for less than $5 per month.

FreedomPop isn;t the ideal cell service provider for everyone. In fact, they only have about 2 million customers, compared to the hundreds of millions of subscribers at companies like Verizon or AT&T. About half of their users have service for "free," although they do have to pay a monthly fee of $7.99. The "free" portion of their service has limits on data usage, calls, and texts, and their customer service hasn't been rated very highly, but for many people, their low prices make the switch a no-brainer. Some of their most all-inclusive plans include unlimited talk, text, and data for around $20-30 per month, which is significantly less than their larger competitors. Users mainly have to have a credit card attached to their account, and they get charged extra fees for going over their allotted usage, but users seem to feel that the low prices make it worthwhile overall.

The company is able to keep prices so low by going against common industry practice. At its inception, the main focus of FreedomPop was to provide everyone with access to the internet. To do that, they chose to accept lower profit margins, which means they can charge less for their service. Even though the company's user base is small, it has had enough of an impact on the industry that large competitors like Verizon and T-Mobile are lowering their prices in response. The goal of FreedomPop is to gain as many customers as possible, around the world, both to achieve their vision statement and to maximize revenue. The more revenue they take in, the more room they have to cover their fixed costs and provide service at a low price. Besides the lower profit margins, FreedomPop cuts costs by minimizing the amount they spend on marketing and by doing careful research on exactly which potential customers they choose to target.

FreedomPop has received over $100 million in venture capital investment to keep doing what they're doing. They are also looking at an acquisition offer, but investors don't seem interested in selling the company. FreedomPop is different from other cell service providers. They handle customer service efficiently by providing refunds when they receive complaints (modeled similarly to larger companies like Google Express) because they have found that giving a $5 reimbursement immediately makes a customer more likely to stay with the company and provide good reviews. However, as would be expected with a company that provides service at an average of $15 per month, customer service and quality sometimes have to suffer to some extent. It's really a choice that each customer has to make. Do you pay more for service through a "Big Four" company (Verizon, AT&T, Sprint, or T-Mobile), or do you pay less for a up-and-coming company like FreedomPop?

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Friday, April 22, 2016

Yahoo for Sale - Verizon Considered Most Likely Buyer



You may have heard about Yahoo's plans to "spin off" their core web business. Over the past decade, the company lost the battle for market leadership to Google, which was once their smallest competitor, and has gone through several CEOs, still without any significant growth in sight. So, it makes sense that Yahoo wants to make a last-ditch effort to turn their luck around. However, as Tracey Lien stated in her recent L.A. Times article, Yahoo may have given up their plans to turn the business around. Instead, the web powerhouse could be looking to sell while the company is still worthwhile to potential buyers.

The various chief executives have tried everything to bring the company back to its former glory. Millions of dollars were spent to try to make Yahoo into a leader in media and technology, but that never really panned out, especially since the company largely missed the transition to mobile technology. Yahoo's websites get nearly a billion visitors per month, yet Yahoo has yet to gain the kind of big-money advertisers that Google and other competitors are known for snagging. Yahoo even tried starting a $42 million video program to compete with Netflix and YouTube but canceled it after disappointing results in the first season.

One of the company's most valuable assets, at least to analysts, is its $32 billion stake in Chinese e-commerce company Alibaba. Unfortunately, Yahoo failed to successfully spin off that asset, which just led to more scrutiny by current and potential future investors. According to analysts, Yahoo's changes this month to their employees' severance packages are a telling sign that Yahoo is getting ready for a sale. According to tech analyst Jan Dawson, the only way Yahoo doesn't get sold is if they insist on a price that no one is willing to pay. Even then, Dawson continues, Yahoo could end up looking at a sale again in the near future.

At least 40 potential buyers have done in-depth research into Yahoo's finances, but some companies are looking like more likely buyers than others. Currently, the front-runner in the competition to purchase Yahoo is mobile and broadband company Verizon. Verizon has both means and motive, especially after acquiring AOL last year as part of its attempts to bolster its efforts to become a leader in the media sector. Other potential buyers include Daily Mail, a British tabloid newspaper with similar audiences as Yahoo; Microsoft, which tried to purchase Yahoo in 2008 for $45 billion; and CBS, which could use Yahoo's size to reach a larger audience. There are some rumors that Google could be interested, but Dawson doesn't believe that Google would want to invest a lot of money to gain a business so similar to what they already have.

Some private equity firms could also be interested in purchasing Yahoo, but if they did, it is likely that the company would be broken up and sold off in pieces in the near future. Each asset within the company would be built up, then sold in the right market for greatest potential profitability to the firm. No matter how it goes down, though, it is expected that Yahoo will find itself under new ownership at some point in the next several months. Yahoo has billions of visitors a year, thousands of employees, and has been valued at about $35 billion. Eventually, someone will buy the company. It's just a matter of time.

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Friday, April 8, 2016

Not All Tesla Customers Will Get Expected Tax Rebates on Model 3



Tesla's new electric vehicle, the Model 3, is making waves throughout the market. Thousands of buyers are looking to get their hands on the luxurious, energy-efficient, affordably-priced car. At $35,000 before any governmental rebates, the Model 3's price can't be beaten by other electric vehicle producers. Thousands of dollars in state and federal rebates are offered to buyers, thus making the car an even better deal, but the rebates are not as easy to get as a buyer might think. According to Rob Nikolewski's article in the L.A. Times, buyers shouldn't count on the rebates when determining whether they can afford to purchase Tesla's Model 3.

Just this week, Tesla allowed potential customers from around the world to put down a $1,000 deposit in order to reserve their Model 3, which won't actually hit the market until December 2017. In the first 3 days, over 270,000 customers reserved their future vehicle, drawn in by its price, appearance, and the Tesla brand name. Many also took into account potential rebates that they expect to receive from the government, which Nikolewski considers an unfortunate oversight. According to him, most of the government rebates could run out by the time people get behind the wheel of their Model 3.

Southern Californians can receive $7,500 from federal subsidies and $2,500 from state subsidies when purchasing one of Tesla's electric vehicles. Unfortunately, the subsidies are only allowed for a certain number of customers. After 200,000 Tesla vehicles have been sold, the government will start to phase out the subsidies until, eventually, there will be none left. Additionally,  the state recently announced that wealthy buyers (a head of household income of greater than $340,000 or a single filer income greater than $250,000) will not qualify for the state rebates at all. So, some buyers are trying to play the odds to have the greatest chance of getting the $10,000 in tax rebates.

One customer in Santa Monica, Paul Scott, decided to go for the $50,000 version of the Model 3, which comes "fully loaded." Scott's logic in ordering the most expensive model is that he assumes that Tesla will produce their more expensive models earliest, which means that he will have a greater chance of getting the rebates before they run out. Either way, Scott asserts, he is fully willing to buy the car, whether he gets the tax credit or not. Other buyers, however, don't even seem to realize that the tax rebates are not a definite source of income. They are assuming that the price will automatically be $10,000 less, and are making their purchasing decisions with incorrect numbers, a mistake that they will regret.

Tesla needs to make the terms much more clear for customers. While $35,000 is still an incredibly low price, especially for a high-end, energy-efficient vehicle that grants owners the use of Tesla's supercharger stations, customers will not be happy if they find out that they won't be able to get the $10,000 in tax credits that they had expected. For all we know, California may decide to raise the number of individuals to which they will grant rebates, in order to encourage more potential buyers into greener vehicles. So, it is possible that a lot more than 200,000 customers will get tax credits. Either way, Tesla needs to make the situation as transparent as possible so as to avoid upsetting customers and losing potential customers forever.

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Friday, January 29, 2016

General Motors Prepares to Become More Involved in "Ride-Sharing" Economy



Companies like Airbnb, Uber, and Lyft work based on opportunities available in what is called the "sharing economy." This generally means that their businesses run on the principle of connecting individuals that are willing to share their home or vehicle, for the right price. This type of business model is also known as "crowdsourcing" or "crowdfunding," and mainly involves the business creating an app or website, and acting as an impartial mediator between owners and consumers. Samantha Masunaga and Charles Fleming discuss, in their L.A. Times article, a new type of crowdsourced company called Maven, which involves the short-term rental of vehicles.

Just as Airbnb involves the short-term rental of a home, condominium, or apartment, Maven allows for users to "rent" a car for a short time. While the service has recently started in Ann Arbor, catering toward students at the University of Michigan, the company has plans to expand to other cities as the year progresses. Through this car sharing service, launched by General Motors, provides a free app on smartphones, which can be used to reserve a vehicle and unlock it. GM expects that a relationship with ride-sharing Lyft and its experience with services like OnTrac will help to make Maven a success.

General Motors is not the only company trying to get its foot in the door of this potentially lucrative business opportunity. Ford started a similar service in June and GM started a version in Germany called Car-Unity, which allowed rental to Facebook friends or members of the app's network. BMW has even begun to include features on their newest cars to allow for app-based connectivity. Everyone benefits: people have the ability to borrow a vehicle when they need one, and the owners of the vehicles are able to somewhat subsidize the costs of purchasing the vehicle in the first place.

Analysts wonder whether GM's decision, while bold, has long-term potential for the future. GM recently bought a failing ride-hailing company called Sidecar Technologies, Inc. and invested $500 million in Lyft. It seems that GM is trying to be prepared for any possible entrance into the ride-sharing market, and plans to do so by partnering with the best in the business. One day, GM hopes to partner with Lyft on an Autonomous On-Demand Network, which would even allow users to reserve self-driving cars. Although the market for self-driving cars has yet to fully expand, GM is planning ahead, predicting that today's investments will ensure success down the line.

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Friday, January 15, 2016

Health Insurance Providers Face Scrutiny Due to Upcoming Mergers



Competition is a major key for keeping product prices low. When that competition is removed, whether by government interference or as a natural effect of the free market, a single company or small group of companies can effectively gain a monopoly on the supplies of a specific type of good or service, which would give them the ability to charge as high a price as they want. It is that situation that many individuals fear may occur in the health care industry. Chad Terhune, of the Los Angeles Times, describes in his article the various mergers currently in the works between health care providers, and the effects that these mergers, if successful, could have on the average American.

For employers and employees alike, these mergers could have huge effects. If all of the pending mergers are approved, then three companies will have control of the majority of the healthcare market, which could lead to a forcing-out of smaller, competing businesses, which could grant them more control. Currently, the companies have the following goals: Anthem Blue Cross Inc. aims to buy out Cigna Corp. for $54.2 billion, Aetna Inc. wants to take over Humana for $37 billion, and the smaller company Centene is looking to acquire Health Net Inc. for $6.8 billion. In the end, Anthem, Aetna, and United Health Group could be at the top of the industry, in California at least.

Many opponents to these mergers fear that the benefits that these health care providers receive by expanding will not be passed on to consumers. In fact, they fear that the new power earned by the companies might lead them to increase rates, forcing customers to pay more or try to find an alternative provider, which would be quite difficult to accomplish in a short time period. They also want to make sure that these large companies have restrictions and extra rules making them focus on improving patient care. Partly in response to the issues raised by opponents, the Department of Justice is having anti-trust officials investigating each of these deals, but in general, state approval determines the end result.

States tend to put the most regulations on the health insurance market. So, in the end, it is usually up to your specific state to decide what conditions the merging companies will have to meet, including holds on premium increases and general network standards. There are, however, existing issues in the system, involving a patient's ability to get insurance at all, as well as the affordability of the patient's final choice. Often, health insurance providers will set a limit on the amount of coverage they will provide to specific patients, depending on the patients' health and medical history. In some instances, this can actually help the common customer. For example, Anthem at one point declared that it would provide a maximum of $30,000 in coverage for knee and hip replacements. Because of this limit, customers were forced to shop around to find a medical practice that would do the procedure for a lower price, which forced about 20% of hospitals to lower prices so as to not lose the business.

Proponents of the mergers hope that similar situations will occur in the future of the health insurance industry. They hope that, as the companies gain more control, they will be able to force medical providers to lower prices to keep the demand constant. They expect that consumers will see a lowering of overall costs, both to hospitals and to the insurance providers as well. For now, there is no real way to determine definitively whether the mergers will be positive or negative for the common American. In all likelihood, the mergers will be approved by the Department of Justice. So, these three companies will almost definitely become the leaders in the industry. The only question might be the level of restriction placed on these companies by each state.

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Friday, December 4, 2015

New Credit Card Chip Technology Makes Debut as Holidays Approach



Have you recently noticed having a longer wait when checking out at various stores? Part of the reason is that there were more people out shopping, in preparation for Thanksgiving and Christmas. Another reason is that checkers are having some difficulty getting used to new systems designed to deal with the new "chip" credit cards. In Samantha Masunaga's L.A. Times article, she describes the new type of credit card, the reasons why it was created, and how its creation has affected shoppers.

While everyone expects longer lines around holiday times, analysts expect that the new credit cards may make lines extra long this year. Starting October 1st of this year, many new credit cards began to come equipped with a small metallic chip. This chip, which makes purchases safer and fraud harder to commit, has also caused something of a headache in that it has forced merchants to install new terminals that are able to accept the new cards. Since it is expected that 70% of cards will have the new chip technology by the end of the year, most merchants and card issuers have found that they should jump on the bandwagon.

While shoppers and checkers are all still trying to get used to the new card chips, leading to confusion and a longer wait time, eventually, as the chips become more common, it is expected that the lines will go back to normal. In all, though, customers seem to be taking the longer lines in stride, understanding that the increased security is worth a little bit more of a wait. Because it makes it harder to create a fake credit card or steal another person's information, the chip in the credit card helps to reduce identity theft and fraud.

Major retailers like WalMart, Target, and Home Depot have already transitioned to new technology that can accept chip cards, but some smaller companies are yet to complete the transition. However, by 2017, all merchants, including gas stations, will be forced to adopt new terminals that can accept the chip cards. Some shoppers have admitted to avoiding using their new chip cards, at least for the time being. While the difference between a chip card and a standard magnetic strip card can be as little as a few seconds, a delay of a minute or two can be caused by someone trying to swipe a chip card. If the mistake occurs several times throughout the day, the seemingly insignificant delays can add up. Because of this, many people not accustomed to the new technology try not to use it, so as to avoid causing a hold-up in the checkout line.

Some merchants claim that they argued with credit card companies about releasing the new cards right before the holidays, out of fear for potential back-ups. They would have preferred to start the new cards in January or February when customer traffic is less and slightly longer lines would be not as noticeable. Unfortunately, credit card companies chose to issue the new cards late this year. On the positive side, customers will be able to get plenty of practice over the holiday season and learn to use the cards properly. Some stores claim that delays are unnoticeable, others state that lines are only slightly longer, and customers have reported some even longer delays. Either way, even if the issue is minimal, use during the next month or so will provide shoppers with the chance to master the new technology and keep even minimal delays reduced in the future.

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Friday, September 25, 2015

Grocery Chain Haggen's Bust May Have Little Effect on Competitors' Prices



Grocery chain Haggen Inc., which spent approximately $1.4 billion last year in a dramatic expansion along the West Coast, was forced to file for bankruptcy this month, undoing everything it had accomplished over the past several months. While Haggen believed that its buy-outs of several dozen Albertsons, Vons, and Safeway supermarkets would help the Northwest-based company grow, in Shan Li and Andrew Khoury's L.A. Times article, it is explained why their business plan may have been flawed from the start.

According to experts, Haggen's purchases were doomed to fail from the beginning. Not only was the cost of purchasing and converting 146 supermarkets of various brands remarkably high for the 18-store chain, but Haggen's prices were seen as too high for the quality of produce being provided. According to the founder of DJL Research, a research firm specifically for supermarkets, no one believed that Haggen had any chance of success with their large acquisition.

Analysts go on to claim that Haggen's prices were determined too much by the prices already in place at the purchased supermarkets. Instead of doing their own research, they chose prices similar to those of rivals like Albertsons or Safeway. Haggen is known for its higher quality meats, seafood, and organic produce, which would normally be reason enough to qualify higher prices than their competitors'. However, complaints from customers seemed to all point to less than fabulous service and produce of lower quality than advertised.

Perhaps the lack of proper business planning in the stores was due to the stresses Haggen experienced because of the buy-outs. Albertsons, one of the former owners of some of the stores, broke off their tenuous business relationship shortly after the purchase. Albertsons opened lawsuits against Haggen, stating that $41 million worth of inventory had not been paid for, and in response, Haggen sued Albertsons, claiming that the competitor was consistently working behind the scenes to push Haggen out of the market. Perhaps Haggen's legal struggles interfered with its ability to run its newly obtained markets properly, Now that Haggen plans to pull back and keep only its 37 stores in Washington and Oregon, its reputation for high-quality may one day be restored.

For the over 8,000 Haggen employees in California alone, the bankruptcy will hit hard, The Local 324 United Food and Commercial Workers Union is rightfully upset, especially after having filed recent grievances against Haggen for layoffs and reduced hours. For others in the community who do not work for Haggen, however, economic analysts and regular shoppers alike do not expect to be affected by the closures. Since there is enough competition going on in the community, between Ralphs, Wal-Mart, and other stores, they believe that prices will not likely rise significantly. Who knows? In the end, perhaps Haggen will earn enough money from the sale of the closed stores to get back on their feet in their Northwest home base.

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Tuesday, May 19, 2015

Wal-Mart To Increase Minimum Wage to $9 Per Hour




3/13/15 - Statistics show that six out of ten Americans believe that the federal minimum wage should be raised. Many believe the raise is necessary, as a wage of $7.25 per hour is not necessarily enough to live on, especially for individuals trying to support their family. Others believe that if the minimum wage is raised, companies will be forced to lay off some workers, or raise prices on goods, in order to compensate for the extra money being payed to employees. In their L.A. Times articlerticle, Jim Puzzanghera, Shan Li, and Sarah Parvini discuss a recent decision by Wal-Mart to raise their minimum wage and what this decision means for them and their workers in the long run.

After facing intense protests and rallies led by labor groups and increases in state minimum wages throughout the country, Wal-Mart decided to protect its public image and raise its minimum wage to $9 per hour, $1.75 per hour above the federal minimum wage, for around 40% of its employees, starting in April. This will provide about 500,000 Wal-Mart employees a substantial pay increase, and the company plans to raise the minimum wage even more, to $10 per hour, by February 2016.

According to Doug McMillon, a Chief Executive at Wal-Mart, these changes are to help build a stronger business while also providing for the needs of their employees. While the pay raises do place the company in a better light, prevent the federal government from having to propose higher minimum wages, and lower costs incurred by having to continuously train new hires, they will also cost over $1 billion in extra costs during this fiscal year. Shares in Wal-Mart fell 3.2% since the beginning of the fiscal year, but economist Justin Wolfers is confident that the benefits will far outweigh the added costs.

By Wolfers' argument, as an employee's salary increases, so does their productivity. Several companies, including Costco, Trader Joe's, and the Gap, have illustrated this point of view, showing a correlation between happy customers and employee wages well above the federal minimum. Could this just be a matter of correlation versus causation, however?

It makes financial sense for Wal-Mart to increase their wages, and some believe that this may force similar businesses like Target, Safeway, and Kroger to raise wages or risk losing employees. Craig Johnson, president of Consumer Growth Partners, believes that Wal-Mart's changes may convince Target employees to change teams, but he doubts that others will give up good jobs at other stores to join Wal-Mart.

For some, the wage increases are not enough. “Ten dollars is pocket change,” says Sanders Mosley, a current Wal-Mart employee. Many feel that companies can afford to and should pay their employees $15 per hour, rather than the ten to thirteen dollar per hour wages on the high end of the spectrum. Is $10 enough to live on, with the rising cost of living and the improving economy? Maybe, maybe not. Can companies really afford to a minimum of $15 per hour and still keep workers employed and shareholders happy? Probably not. While Wal-Mart and many others are raising their wages, they are careful not to go too far, and thus make sure that happy employees are a benefit, not a net financial loss.

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Costco - American Express, Partnership to End in 2016




2/20/15 - For years, American Express was the exclusive credit card of Costco shopping centers throughout North America. Costco's most recent contract with American Express is set to expire in March 2016, and the companies have been unable to come to a mutually beneficial agreement for renewal of that contract. Costco Wholesale Corporation has since announced the upcoming split, and according to an article by E. Scott Reckard and Dean Starkman, of the L.A Times, Costco is close to finding a replacement as their sole credit card provider.

Since Costco only accepts one type of credit card, customers are forced to either pay via cash/check or use that type of credit card. This gives that credit card company a huge amount of business, since shoppers at Costco generally buy products in bulk and don't usually carry enough cash to pay for such a large quantity of goods. One of the big reasons for Costco's break with American Express, according to Reckard and Starkman, is a desire for lower swipe fees. If Costco, or any other company for that matter, is able to get cheaper rates from one credit card company versus another, they will almost always choose the one with lower prices.

Even though the partnership with Costco accounted for about $94 billion in revenue for AmEx, analysts state that based on Costco's new terms, the economics did not make a renewal the sensible move. Some of that money comes from interest on pending credit card balances, but the vast majority comes from actual spending by credit card holders.

Over the years, in an attempt to keep up with other companies, AmEx has offered rewards, special deals, and even lower fees, which has kept it relatively competitive. Unfortunately, AmEx's stock has been on a decline recently, a trend which has not been helped by the upcoming break with Costco. On the plus side, American Express claims that it has plans to reinvest in other companies, as well as to focus on its current partnerships.

The split is having a far worse effect on American Express than it is on Costco. Costco pretty much has the ability to choose its own rates, since the company that gets the partnership will be gaining much more business. A year ago, Costco switched to the Capital One Master Card in its Canadian branches, and has felt little ill effect from it. The only issue seems to be customers' reactions. How difficult will it be to change cards? Would it become easier for shoppers to simply pay in cash, which might reduce the benefit to the new credit card company? Only time will tell.

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