Amazon's In-Car Delivery Proposal is a Huge Risk Amid Privacy Concerns

Even in the midst of widespread concern among consumers about their private information and how corporations might be able to use it, Amazon has a brand new delivery feature that they are looking to offer. The feature essentially boils down to this: on specific models of cars (especially those built in 2015 or later), if given permission by the consumer, Amazon deliverers would be able to deliver packages straight into the trunk of a car parked anywhere. David Pierson and Tracey Lien's article in the L.A. Times outlines some of the positive and negative aspects of such a proposed service.

In this modern age, many consumers like features like the one Amazon is proposing because it can make life easier. They don't have to make sure to be home for a delivery, boxes don't get left on a porch, and generally, their deliveries are safer and better protected. Many consumers also like to integrate as much technology into the experience as possible and would value the ability to order something from the road and have it appear in the trunk of their car a day or two later. The move is also good for Amazon because it brings their consumers tighter into the Amazon network, making them more likely to choose to shop with Amazon again in the future.

On the other hand, especially in the aftermath of the Facebook/Cambridge Analytica data scandal, many consumers are wary of giving companies more of their personal private information. It is well-known that Amazon makes money off of selling the data of their customers. They sell advertisement space based on what a customer had searched for on their site in the past. With the integration of in-car delivery, Amazon could also track physical locations, length of time at those locations, and how often the consumer goes to those locations. All of that data is useful to Amazon and its advertising customers, but its also something that most consumers don't want companies to have access to.

Amazon is taking a big risk with this and other somewhat invasive delivery features like in-house delivery. If they're able to become an industry standard before the government gets involved, they could avoid being blocked by regulations. But, if they fail to win over consumers, they could be the reason for even stricter regulations. Amazon, just like other large companies, wants to get as much access to as many lives as possible. The more information they have, the more they are able to adjust their marketing to keep consumers even more involved. It's an endless cycle that locks customers in for life.

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Moon Express Decision Could Jump-Start Privately-Funded Space Exploration

On July 20, 1969, a team of astronauts including Neil Armstrong and Buzz Aldrin made history when they became the first humans to ever step on the moon. Ever since the late 1950s, the United States has been working on ways to explore our solar system and find out more about other galaxies. In 2011, the Space Program was discontinued, mainly because of the exorbitant costs and inherent danger present in space travel. Up until recently, private companies were still allowed to send up satellites into orbit for commercial and research applications. However, according to Samantha Masunaga's L.A. Times article, the US government may be preparing to grant permission for a company to send a spacecraft to the moon.

Until now, only countries have been allowed/able to conduct space missions beyond Earth's orbit. Moon Express, a Mountain View, California-based company, will set history if regulators grant them permission to send their MX-1 lander on the moon for a two-week operation. The Wall Street Journal seems confident that Moon Express will receive their approval from the Federal Aviation Administration within the next few weeks, potentially restarting the Space Program. In some ways, a Space Program run completely by private companies could be better than one run by the government. When the Space Program first started, it was mainly about national superiority and being the first country to achieve certain milestones, which meant that sometimes costs and risks took a backseat. For private companies, it will be mainly about profit, which means that they will certainly keep within specified budgets and will be more risk-averse.

While Moon Express has been pretty secretive about its major plans, it has released some information about what they're looking for on the moon. The MX-1 lander will be carrying out both scientific and commercial research. Moon Express will be partnering with a Los Angeles-based company called Rocket Lab and plans to blast off into space in 2017. The MX-1 and other moon landers will be looking for valuable resources such as platinum and rare earth elements, which scientists believe can be found on the moon and in asteroids. Another company, Planetary Resources, is looking to asteroids as a source of water that can be converted into rocket fuel.

One of the main regulatory issues standing in the way of Moon Express's exploration is the Outer Space Treaty of 1967, which states that nongovernmental entities have to get approval from the US and Russia before performing activities in outer space. Experts believe that if Moon Express receives their expected approvals, however, it will set a precedent for future private commercial activity. Several companies dedicated to moon mining and asteroid mining have sprung up in recent years but have not held for very long, probably due to the high-cost, high-risk type of business. However, Moon Express has been generating significant interest in the world of commercial space exploration, and analysts expect this company may be the one to finally jump-start the industry.

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