Amazon's In-Car Delivery Proposal is a Huge Risk Amid Privacy Concerns

Even in the midst of widespread concern among consumers about their private information and how corporations might be able to use it, Amazon has a brand new delivery feature that they are looking to offer. The feature essentially boils down to this: on specific models of cars (especially those built in 2015 or later), if given permission by the consumer, Amazon deliverers would be able to deliver packages straight into the trunk of a car parked anywhere. David Pierson and Tracey Lien's article in the L.A. Times outlines some of the positive and negative aspects of such a proposed service.

In this modern age, many consumers like features like the one Amazon is proposing because it can make life easier. They don't have to make sure to be home for a delivery, boxes don't get left on a porch, and generally, their deliveries are safer and better protected. Many consumers also like to integrate as much technology into the experience as possible and would value the ability to order something from the road and have it appear in the trunk of their car a day or two later. The move is also good for Amazon because it brings their consumers tighter into the Amazon network, making them more likely to choose to shop with Amazon again in the future.

On the other hand, especially in the aftermath of the Facebook/Cambridge Analytica data scandal, many consumers are wary of giving companies more of their personal private information. It is well-known that Amazon makes money off of selling the data of their customers. They sell advertisement space based on what a customer had searched for on their site in the past. With the integration of in-car delivery, Amazon could also track physical locations, length of time at those locations, and how often the consumer goes to those locations. All of that data is useful to Amazon and its advertising customers, but its also something that most consumers don't want companies to have access to.

Amazon is taking a big risk with this and other somewhat invasive delivery features like in-house delivery. If they're able to become an industry standard before the government gets involved, they could avoid being blocked by regulations. But, if they fail to win over consumers, they could be the reason for even stricter regulations. Amazon, just like other large companies, wants to get as much access to as many lives as possible. The more information they have, the more they are able to adjust their marketing to keep consumers even more involved. It's an endless cycle that locks customers in for life.

***************************************************************************************************
Find out more about us at www.sepulvedaescrow.net. Any Questions? Contact our Escrow Expert! Sepulveda Escrow Corporation (818) 838-1831. Follow our company on Facebook, Twitter, LinkedIn, and Google+.

**************************************************************************************************