Amazon to Enter Prescription Pharmaceuticals Market with Purchase of PillPack

Amazon Inc. has been growing by leaps and bounds over the past couple of decades since it was first founded. What started as an online bookstore has since become a platform so broad that it can't really be classified as any one type of store. Especially over the past couple of years, Amazon has continued to expand into new areas as it consumes all kinds of different businesses. Whole Foods helped them to get a grip on the groceries industry, and various entertainment sources have allowed Amazon to build a sizable streaming platform. Most recently, according to a recent Bloomberg article, Amazon is looking to expand into prescription pharmaceuticals and has already begun to make a name in the generic drugs industry.

Amazon is such a large company that sells such a large quantity per day that it is able to easily lower item prices just enough to undercut competitors while still making a healthy profit. For every industry into which Amazon expands, there are dozens of brick-and-mortar chains losing business because many consumers choose the convenience of online shopping. Last August, Amazon introduced its line of generic drugs last August, and has since expanded from about 35 to 65 different products, all items that someone could buy at their local drugstore. The upshot is that the drugs Amazon is selling are not a store brand, which means the online retailer can charge much less, making the choice much more enticing to potential customers.

While Amazon already has better prices on over 70% their Basic Care products than the same products at local stores like Walgreens and CVS, those drugs are all non-prescription, which means that many consumers still have to go in to a physical pharmacist to pick up many of their medications. Many of those same customers would get their prescription drugs online if it were possible, where it could be shipped directly to their home without having to wait in long lines or deal with other customers at a brick-and-mortar store.

Well, those customers are in luck, since Amazon just announced that they will be purchasing a company called PillPack, a pharmacy company. Almost immediately after the announcement, the stock prices for companies like CVS dropped, likely correlated with investors' expectation that many consumers will choose Amazon over their local stores for filling prescriptions. Amazon may run into some legal snags when it comes to selling prescription drugs online, but it is very likely that very soon, you too will be able to get your prescriptions delivered right to your door (possibly with free delivery if included on Amazon Prime!).

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