Workplace by Facebook: The Newest Social Media Platform for Businesses

Many businesses have Facebook pages where they do a lot of their social media marketing. In fact, Facebook's statistics show that they have over 50 million pages dedicated only to small businesses. Additionally, over 41% of small businesses in the U.S. operate on Facebook to some extent. In Facebook's latest attempt to draw more demand, the company has created a new platform targeted specifically at businesses, non-profits, and other organizations. As described in an article by the Associated Press of the L.A. Times, the new platform, called Workplace, has several distinct differences from Facebook's business uses.

While Facebook business pages have the option of producing advertisements and sponsored/ promoted posts, Workplace boast a complete absence of ads but makes up for it by charging its users a monthly fee. Sensibly, Facebook has committed to certain price ranges based on the number of active users. If active users number under 1,000, they charge $3 per user per month. For 1,000 to 10,000, the price is $2 per user per month, and for any number of active users above 10,000, the price will be only $1 per person per month.

For the last 18 months, Workplace (originally called Facebook at Work) was only available to select organizations by invitation. Now that it has begun to be released to the general public, Facebook hopes that demand will grow quickly. Workplace has some similarities to normal Facebook, but also seems to take some notes from LinkedIn, in that it has a news feed and the ability to build profiles and connect with coworkers and people in similar fields. In theory, Facebook believes that Workplace's set-up should be pretty easy for users to grasp since its layout is so similar to Facebook's.

Growth doesn't seem to be much of a concern for Workplace. Even under the invitation-only system, users more than doubled over the past six months, from approximately 450 businesses to over 1,000. In general, Workplace is a communication tool that helps "connect everyone." Its algorithms are different from Facebook, which means you should see more content that actually pertains to you. Additionally, the platform is supposed to be a great facilitator for group chats and video calls, which can help tie together the employees of even the largest companies. At this point, it's hard to tell whether Workplace will be the next big thing, but knowing Facebook, it is very likely to become popular sooner or later.

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