Friday, August 3, 2018

Disney's California Adventures to Remove "A Bug's Land" in Favor of Marvel Superheroes


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Disneyland is the most popular theme park in Southern California (based on attendance), and the majority of its visitors (over 18 million per year) are California residents. Because most of the visitors to Disneyland and Disney's California Adventures are from California, they tend to be repeat visitors, many with annual passes who come several times per year. That being said, they have strong opinions on what they want to see at the park. Some feel like Disney should change things up every once in a while to stop things from getting boring, while others prefer the nostalgia of seeing the same rides they enjoyed as a child. Well, according to Hugo Martin's L.A. Times article, Disney announced an impending change at their California Adventures theme park.

"A Bug's Land," an area of California Adventures themed around "A Bug's Life," one of Pixar's earliest animated features, is being closed down to make room for a Marvel-themed area, featuring superheroes from various comic books and movies owned by Disney since their purchase of the company in 2009. While "A Bug's Land" is popular among Disney's younger visitors, it's likely that the shift to Marvel will draw in more visitors, as superheroes tend to be more universal across age groups. However, since this change comes almost immediately after Disney opted to get rid of a classic and popular ride, "Tower of Terror," for a Marvel-themed attraction, "Guardians of the Galaxy - Mission: Breakout," they are likely to face many upset fans.

Marvel is a very popular franchise, and so far, the various movies that Disney has created under the Marvel brand have been well-received and have made a lot of money. However, people are generally resistant to change. They tend to be set in their ways and take a while to get used to new updates, especially in theme parks they have emotional attachments to. Because this shift is such a big one for California Adventures, some parents may choose to visit other theme parks, like Universal Studios, that provide more attractions for young children, like the "Despicable Me" ride. However, once the Marvel area has been completed and people have had a chance to enjoy the attractions, it is unlikely that Disney will suffer a loss of overall visitors.

Disney has released almost no information about what visitors can expect to see in the new area. It may have a focus on the Avengers, or the X-Men, or some other group of famous superheroes, or it may just be a general hub for all Marvel characters. Interestingly, the area will not be named "Marvel Land," or anything similar, as Disney's agreement when purchasing rights limits the company from using the word "Marvel" in any theme park names. It will probably be at least a few years before the area is fully up and running, enough time for Disney to come out with several more popular additions to their Marvel cinematic universe, so it's hard to tell what the park will really look like when all is said and done.

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